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James Groves sits down with Cliff Nonnenmacher on the Pursuit of Profit, where they talked about how this overlooked service business is quietly building an empire.

From biblical idioms to million-dollar branding strategies, James breaks down what it takes to grow a drywall repair company into a scalable, franchise-ready system—complete with low startup costs, minimal licensing requirements, and surprisingly loyal repeat customers.

Where the Name Meets the Mission

Despite the cheeky name, Hole in the Wall is far from a gimmick. Founded by two faith-driven entrepreneurs with a clear vision, the brand was built on excellence, persistence, and the belief that drywall repair can (and should) be a high-end service.

James shares how they trademarked a name as common as “Hole in the Wall,” bought the exact-match .com domain, and created proprietary training systems like their “School of Rock Drywall Academy.”

Why Drywall? Why Now?

Drywall repair might not sound glamorous, but it’s in nearly every single home in America. And nobody’s doing it at scale. That’s where Hole in the Wall shines.

✅ 140M+ homes = market saturation
✅ No need for a GC or contractor’s license
✅ Low overhead, mobile-first model
✅ Invisible repairs, not just “patches”
✅ Proprietary texture-matching tools and CRM

B2C + B2B = Recurring Revenue

What started as a “Helen the Homeowner” business quickly became 50% B2B. Now, Hole in the Wall partners with:

🏢 Property managers
💧 Restoration companies
☀️ Solar installers
🏠 Roofers & HVAC teams

With donut-hole drop-offs and community-first marketing, franchisees build local trust and a referral engine.

What Makes a Great Franchisee?

James says it’s not about construction skills—it’s about craft, care, and community. The ideal owner is:

🚛 Business-minded (not on the truck)
🤝 A relationship builder
📈 Ready to scale with 2+ trucks
🧠 Hungry to grow a brand, not just buy a job

And with territory availability in all major markets, early adopters get personal access to James himself, robust support, and brand-building tools from day one.

A Model with Real ROI

💰 $1.3M revenue at HQ location (7 trucks)
🔧 32% net profit on adjusted P&L
🚚 $150K–$350K+ revenue per truck
🚛 Unlimited-mile vehicle leases from Apple Leasing
🛠️ Scalable training and tech (via Trainual app)

And it’s just the beginning. The brand has signed on with FranGrow and has multiple locations in development—including Philadelphia, Nashville, and Boston.